Ad Program

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Program Highlights:

  • Ad Planner is distributed to ad group members weekly.
  • Ad content focused on collective synergies and local/regional relevance.
  • Intense focus on hitting key commodities at the right time of year.
  • Uses “sub-themes” to convey seasonal program message.
  • Delivers a total merchandising solution to retail.
  • Includes Store Brand items each week.
  • All funding is passed on in the cost of goods as a per case allowance.
  • Program that drives ad performance through a lower cost of goods.
  • Participating Retailers must support with:
    • Suggested ad placement.
    • Suggested Retail.
    • Pre-booking of product.