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Program Highlights:
- Ad Planner is distributed to ad group members weekly.
- Ad content focused on collective synergies and local/regional relevance.
- Intense focus on hitting key commodities at the right time of year.
- Uses “sub-themes” to convey seasonal program message.
- Delivers a total merchandising solution to retail.
- Includes Store Brand items each week.
- All funding is passed on in the cost of goods as a per case allowance.
- Program that drives ad performance through a lower cost of goods.
- Participating Retailers must support with:
- Suggested ad placement.
- Pre-booking of product.
- Suggested Retail.
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